The direct mail campaign aimed to highlight Air Charter Service’s quarter-century as an international leader in the sector and to showcase its vast range of air cargo aircraft.

Using the media neutral idea of ‘Take your pick’, the DM was sent in two variants to customers and prospects around the world.

The first, to tier 1 customers and prospects, included a deck of 52 cards displaying some of the best aircraft in the world, along with an attractive double-sided A2 poster collecting these images together and providing more information on the company. The second DM variant, to other customers, consisted of the A2 poster and a single card with a call-to-action directing them to the website landing page.

All materials were produced in seven language options (with the exception of the full deck of cards), enabling Air Charter Service to engage directly and effectively with its target audience.