Brand Creation and Integrated Marketing
Working with the Directors of the business, we created a new brand and identity for a recently incorporated property asset management company and the subsequent launch of the business in the North West area of the UK.
The Think Tank worked with the client on a selection of brand names and identities until Nurture was chosen for this fledgling company, complementing their ethos of asset growth through effective management.
Through a coordinated campaign of advertising, PR, direct mail, telesales, and social media, we launched the business to landlords and tenants across the North West, delivering enquiry and new contracts and raising the profile of the brand.
The campaign focussed upon Nurture's Guaranteed Rent scheme and the offer of a Free Gas Safety Certification for new customers. Advertising and PR in the local property pages was supported by a direct mail campaign and telesales to local landlords.
The brand profile was further raised through social media activity focussed upon Twitter and LinkedIn.
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