Zanaa
Brand Identity and Launch Campaign
Zanaa is an ethically sourced jewellery and accessories brand; The Think Tank was asked to develop a launch strategy for the brand as well as website and collateral, including a look book.
Brand Identity and Launch Campaign
Zanaa is an ethically sourced jewellery and accessories brand; The Think Tank was asked to develop a launch strategy for the brand as well as website and collateral, including a look book.
Working with the designer/owner of Zanaa, The Think Tank developed the brand identity, firstly determining audience demographics and researching target individuals to determine brand messaging.
We then developed the brand look through the art direction of a fashion photoshoot for use in the website and look book. An e-commerce system was built into the website and PR was used to raise profile for the brand, which included articles in Italian Vogue.
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