ArcelorMittal Construction Brand Proposition

ArcelorMittal Construction, a division of the global steelmaker ArcelorMittal, is a designer and manufacturer of a comprehensive range of building envelope solutions.

The Think Tank was briefed to develop a new brand proposition, creating a messaging framework and graphical identity for use globally by the business.

Working closely with the marketing team we created branding to reflect the growth and aspirations of the business, bringing the design, quality and expertise embedded in this ambitious manufacturer to life. This was extended to cover all aspects of their solutions and developed for inclusion in the website and across marketing channels.

The next stage was the creation of a new graphical identity to reflect this aspirational messaging; one that brought the brand to life and provided flexibility for use across both digital and print media. This new style has been applied across several product brochures, the website and video content, and continues to be used to adapt current and launch marketing collateral globally.

We are continuing to develop the brand identity for ArcelorMittal Construction and working with the team to prepare marketing strategies, plans and concepts for new product launches.