Capital PCC Brand Refresh

London-based construction consultants Capital PCC approached The Think Tank to develop their brand identity and deliver new collateral and a website. The company was expanding and adding several new divisions that required defining and presenting as a complete package of consultancy services under the Capital PCC brand. The objective was to represent the business as a whole, whilst also providing each division with its own identity.

We developed a new brand hierarchy and look and feel that answered the brief, with a logo that combined each division to create a whole, providing a fresh and modern feel for this leading London consultancy.

This identity was carried through to individual sector and service brochures, as well as a mobile-optimised website that clearly set out the key divisions and services, providing an easily navigable experience for visitors.

The brand identity has changed the face of Capital PCC, presenting it as a modern and forward-thinking consultancy, opening doors to new opportunities and building new perceptions of the business.