A key development in the business was the alignment of its core products for the e-commerce, business, publishing, and direct marketing sectors; The Think Tank was tasked with developing a campaign to communicate this major development internally and to existing customers.

There were two stages to the communications campaign; firstly, we needed to develop an educational and interactive internal communications campaign that would help to build understanding throughout the organisation.  A training programme was put in place that included an Asendia board game, which brought the products to life and provided an interactive element in training sessions.


This was followed by a pack that was sent to every employee around the world with a variety of branded items and information about the new products for them to keep, as well as an internal promotion via an online Asendia game.

The external campaign combined a global direct mail piece to customers and press relations activity across Europe and USA to promote the new products. This activity also directed recipients to an online game where they could play ad enter a prize draw to win a holiday to their ‘Dream Address’.

The campaign has been a great success in communicating these global mail products internally and externally with significant levels of engagement online and in prize draw entries.