Profile website redesign

Having previously rebranded and launched Profile’s website, we were tasked with refreshing the site to update the look and feel. This included a redesign of the homepage template, applying styling changes and making the site more responsive and in line with current trends.

To better reflect the dynamism of Profile’s brand, we added video, micro UX animations and bolder imagery to the homepage. Alongside this, we tweaked the styling of elements such as colour and typography across the site and updated the background imagery on subpages to create consistency with the homepage.

We also optimised the site to encourage lead generation by refreshing the contact page template and making CTA placement more prominent in the form of a button with a lightbox pop-up throughout the site.

The site showcases Profile’s full range of services and products, alongside useful resources such as media information and brochures, all finished with a sleek and modern design.