Morgan Furniture

Morgan Furniture is a design-led British contract furniture manufacturer.  The directors are passionate about high-quality craftsmanship and design integrity. The initial brief was to drive press coverage around new launches Rio 2, Porto and Rakino, unveiled at high profile events Sleep + Eat and Clerkenwell Design Week (CDW). We were tasked with amplifying Morgan’s reputation in the design and hospitality sectors.

A two-month PR strategy using focused media relations was put in place to entice journalists in the lead up to Sleep + Eat and continue momentum after the show closed. This was followed by a campaign to maintain media visibility before CDW activity kicked off.

While activity initially focused around the Porto and Rio 2, there are limited media opportunities for solely furniture focused articles. Thus we positioned Morgan as an industry leader and design expert securing trend and issues-based coverage.

To date, we’ve secured 56 pieces of coverage within key design and hospitality titles, surpassing the target by 137%, as well as 23 press meets. Highlights include inclusion in tier 1 titles FX and Mix Interiors.

Morgan was so pleased with the results they’ve retained us as their PR agency.  

Client Testimonial

“The Think Tank has acted as an extension to our team, working seamlessly and collaboratively to achieve our goals. Communication and interaction with the team are efficient and effortless.”

Stephanie McMahon, Marketing Consultant, Morgan