Red Hot Penny

Not only do we announce every piece of agency news we also have thought leadership and insight amplification strategies in place.  Red Hot Penny had examined how UK retailers were using social media and what content is most effective at engaging shoppers.

We took this data, analysed it for the press, identifying key story hooks and creating a package of press materials. One of the key findings was the Dr Martens is the UK’s most effective retailers on Instagram. 

We then launched ‘The Social Scorecard’ to the media. Not only did we secure an exclusive in Campaign, we also landed a by-lined column in Investor’s Chronicle and secured blanket retail trade press coverage. 

All this buzz led to Red Hot Penny receiving new business enquiries from brands featured in the study, and beyond this leading retail journalists now want the Red Hot Penny point of view and come to us to get this. 

Dave Schulhof, CEO of Red Hot Penny said: “Giving your agency a clear position and spelled-out expertise makes the difference between being a contender and an also-ran. To do this you need creativity, ambition and flawless execution. Within a matter of months, Red Hot Penny was successfully positioned by The Think Tank as an engaging and insightful retail expert. The Social Scorecard campaign gave us press visibility and more importantly this drove our key target audience to our website. Beyond this we also had new business meeting requests from top retailers.”