Following the highly successful launch of their new Chelsea showroom, with many press in attendance, The Think Tank has developed a content marketing strategy for the brand as well as a striking advertising campaign in the consumer lifestyle press.

The content marketing strategy combines traditional press relations activity with blogging and social media to raise awareness of the brand and products with consumers. Supporting the launch of new products and attendance at Decorex, The Think Tank is tasked with generating traffic to both the website and the showroom.

Fardis' Twitter following has increased significantly over a six month period, with more than 3,000 additional followers, and showroom traffic has been brisk.