International mail delivery company Asendia approached The Think Tank to devise a strategic campaign to raise awareness of their brand and position them as leading experts in their industry. Based upon market research, we developed an extensive campaign that focused upon seven key destinations where there were opportunities for international retailers. 

The campaign promoted a range of content, including guides to markets, web pages that contained in-depth materials, and, working with partner the Ecommerce Foundation, a series of market research reports on each destination. 

We developed an ambitious campaign to meet the goals of raising brand awareness, encouraging interaction and nurturing prospects. It combined electronic direct mail with online advertising through LinkedIn, native advertising and Google Display Network across all markets, utilising marketing automation to deliver leads.  

Highly ambitious in its scope, the campaign surpassed expectations and eventually incorporated a total of 12 destinations for e-commerce businesses to discover. 

It ran across UK, Spain, Italy, Sweden, Netherlands and Germany and will run in USA in 2020. It saw significant engagement with the content across markets, with the most successful regions being the UK, Spain and Italy. The content will be further used in 2020 to support other nurturing activity and developed for new markets. 

The ‘7 Destinations’ campaign has been deemed to be the most successful campaign run since Asendia was formed from an awareness and lead-generation perspective. 

This has been recognised by the industry, with the campaign winning Best B2B Campaign in the Digital City Awards 2020, shortlisted for B2B Global Integrated Campaign of the Year at the 2020 Global Digital Excellence Awards, and Highly Commended in the B2B category at The Drum Digital Advertising Awards 2020.