OKI Europe briefed us on developing the messaging, brand identity, and hierarchy for a new range of managed print services, to be delivered across the EMEA region.

The result was OKI Smart Managed Document Solutions, along with a series of sub-brands for each service under this main umbrella name.

The Think Tank developed the brand identity, brand guidelines, literature, and a range of sales and marketing collateral to provide OKI with the tools required to launch the services across the region.

The success of this introduction saw the brand being taken up on a global scale and used both in the Far East and USA.